Significant increases in the cost of social media ads.New insights into the world’s social media preferences.Big gains for YouTube, Instagram, and TikTok.Double-digit growth in social media users.Our new Digital 2022 Global Overview Report – published in partnership between We Are Social and Hootsuite – reveals that most of the connected world continues to grow faster than it did before the pandemic.īig stories in this year’s report include: If you expected digital to return to “business as usual” in 2022, you may want to reset those expectations. ![]() Kepios founder Simon Kemp takes us through the key headlines featured in Digital 2022. 12½ trillion hours spent online, a new milestone in internet adoption, and new records for social media use.
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